Anna Palamar Designs Website

Anna Palamar Designs Website

Client:

Anna Palamar Designs is run by a small independent illustrator and maker who produces a range of goods from apparel to homeware. The printmaker caters mainly to shoppers aged 20-45 who value sustainability, quality, and uniqueness.

Challenge:

The client wanted to inject her website copy with the same amount of personality and whimsy as her illustrations. Before the rewrite, she mainly used her website as a point of contact for stockists preferring to use platforms like Etsy for direct to customer sales.  

Solution:

Since many of the designs feature quirky animals, I focused on the client’s creative processes and sources of inspiration. Adding details about her childhood, such as drawing on the walls of her parents’ home and berry picking in the Carpathians, allowed me to show off her personality and set the personable and conversational tone she desired for the brand.