IKEA News Article

IKEA News Article

Client:

IKEA is a home furnishing retailer that emphasizes its Swedishness and clever, affordable design. Appealing to ‘the many’, its core audience is women aged 20-35.

Challenge:

As a new member of Chambers Wales, IKEA Cardiff was looking to create content for the Chambers’ website that would attract new business clients to IKEA for Business.

Solution:

The website allowed members to post news stories and offers, so I worked with the IKEA for Business team to create an offer to celebrate the first anniversary of the IKEA Business Network, the loyalty program for business clients. I then interviewed the IKEA for Business Manager and secured a quote that highlighted the member benefits.