WDC Facebook Ad

WDC Facebook Ad

Client:

Wevodau Dance Centre is a family-run dance studio in Mechanicsburg, PA that teaches a range of dance styles in a non-competitive environment.

Challenge:

The studio’s Dance for Fitness class had a low number of students enrolled in April. The marketing team needed to act fast to try to encourage more sign-ups to cover the cost of the instructor.

Solution:

Since Wevodau’s is known for traditional dance courses that run from September to June, I chose to highlight the fitness benefits of the class and to stress that it can be taken as a drop-in. As the website interface doesn’t allow for customers to simply add a class but must also enroll on their system, I prepared consumers for that by using “Create an account with us and sign up today!” as the call to action.