WDC Tone guide

WDC Tone guide

Client:

Wevodau Dance Centre is a family-run dance studio in Mechanicsburg, PA that teaches a range of dance styles in a non-competitive environment.

Challenge:

The founder and owner of the dance center passed away in 2020. Her daughter took control of the studio but was frustrated with the haphazard branding and marketing over the years. The studio moved in 2017 and has been losing market share to local rivals.

Solution:

To support the in-house Marketing team I drafted a tone guide that focused on their strengths – inclusivity, longevity, and experience. This then helped the team to align their communication across all channels and assisted in re-writing the website.